Skip to main content

Scalable trust

True Aim is a Swiss company, spun out of Yarowa, Switzerland's leading insurtech, and supported by Innosuisse, the innovation arm of the Swiss government, on the strength of the technology we have built.

We are building towards an industry where the answer arrives at the speed of the evidence, where every decision records the facts, the rules and the reasoning behind it and where that record holds up under audit, regulatory review or dispute.

We call it scalable trust.

It asks for precision beyond what the market demands today, honesty about which decisions a machine should compute and which require human judgement and the discipline to solve the problems the industry is actually facing.

This is the work we have chosen.

The True Aim symbol in glass and metal

Mission

To bring scalable trust to claims decisions. Every decision fast enough to matter, accurate enough to rely on and proven whenever it is questioned.

Our team

  • Reuben John

    Co-founder and CEO

    Reuben John

    Lawyer and operator. Reuben has led operational and regulatory projects across Europe and Africa, from market expansion to compliance programmes for multinational clients. He runs the company, its strategy and its commercial work.

    LinkedIn
  • Frederic Brunner

    Co-founder and CTO

    Frederic Brunner

    More than 30 years in software and 20 in enterprise automation, including at Zurich Insurance. Frederic leads the technology and the engineering work.

    LinkedIn
  • Arnaud Terville

    Commercial Lead

    Arnaud Terville

    Brings enterprise insurance technology experience from Solera, Quantexa and Apple, where he helped multinational organisations adopt new platforms at scale. At True Aim he leads the commercial relationships that bring the platform into claims operations.

  • Alin Koppandi

    Senior AI Engineer

    Alin Koppandi

    Builds the True Aim platform, from document reading to the decision engine and the record behind each decision.

  • Kai Praschma

    AI Solutions Specialist

    Kai Praschma

    Builds the automation that runs True Aim's operations and client delivery, and turns research into the tools, content and systems the team works with every day.

  • Henrique Ferreira

    Implementation Specialist

    Henrique Ferreira

    Guides claims teams from first conversation to a running platform, shaping each deployment around their own claims, invoices and damage reports.

    LinkedIn

Advisers

  • Claudio Gienal

    Claudio Gienal

    Former AXA CEO UK and Ireland

    Claims operations and insurance transformation

  • Kevin Sartori

    Innosuisse coach

    Commercial strategy and company building

  • Dr Lukas Lichtensteiger

    Dr Lukas Lichtensteiger

    ZHAW researcher

    Technology architecture and scaling

  • Dave Stoll

    Dave Stoll

    Former Zurich Insurance CFO, Spain

    Insurance, fundraising and regulation

  • Eric Zielinski

    Eric Zielinski

    Wharton, former Bain

    Strategy and enterprise procurement

  • Dr Dandolo Flumini

    Dr Dandolo Flumini

    ZHAW researcher

    The core decision logic and the research behind it

Partners

Awards

  • Norton Rose Fulbright

    Winner

    Insurathon 2026

    Norton Rose Fulbright named True Aim the most innovative InsurTech start-up of 2026.

  • Innovationspreis der Schweizer Assekuranz

    Winner

    Innovationspreis der Schweizer Assekuranz

    The Swiss insurance industry's innovation prize, awarded to the technology True Aim builds on.

  • Digitaler Leuchtturm Versicherungen

    Winner

    Digitaler Leuchtturm Versicherungen

    Germany's digital lighthouse award for insurance, awarded to the technology True Aim builds on.

  • IKN Awards

    Winner

    Miglior InsurTech, IKN Awards

    Best InsurTech at the IKN Insurance Awards, Italy, awarded to the technology True Aim builds on.

See True Aim on your own claims

Bring your own invoices, claims or damage reports and the demo shows the finished outcome.

Request a demo