Swiss Precision.
Auditable AI.
True Aim pioneers neuro-symbolic AI for regulated industries. We're building the decisioning layer that powers aligned, explainable decisions at scale.
“Eliminate the AI 'black box' problem in insurance by combining deterministic decisioning with generative AI. Deliver fast, fair, integrated and auditable claim determinations - engineered to comply with the highest standards of data protection, information security, AI governance and industry oversight.”
Our Mission
Leadership Team
Deep expertise in insurance, technology and regulation
Reuben John
Co-Founder & CEO
2x Founder | Attorney | Former MD Largest Global Withholding Tax Claim Company
Reuben has led high-stakes operational and regulatory projects across Europe and Africa, overseeing market expansion, complex digitization and compliance initiatives for multinational clients. His background spans enterprise operations and multi-jurisdictional regulatory strategy. At True Aim he drives vision, commercial strategy and end-to-end go-to-market execution.
Connect on LinkedIn
Frederic Brunner
Co-Founder & CTO
Ex-Zurich Insurance | Automation and System Design Expert
A veteran technologist with 30+ years in software development and 20+ years in enterprise automation, Frederic combines deep architectural expertise with practical delivery experience. He previously led technology transformation at Guidewire. At True Aim he drives technological development, ensuring the hybrid Agentic-AI engine meets the rigorous demands of regulated industries.
Connect on LinkedInAdvisory Board
Guided by industry leaders
Claudio Gienal
AXA Group Chief Transformation Officer | Former AXA CEO UK & Ireland | Ex-McKinsey | Insurance Innovator
Claims operations & insurance transformation
Eric Zielinski
Wharton | Ex-Bain | Tech Founder | Execution & Implementation Specialist
Strategy & enterprise procurement
Dr. Lukas Lichtensteiger
Harvard | Serial Entrepreneur & CTO | Founder in AI & Robotics | ZHAW Researcher
Technology architecture & scaling
Dave Stoll
Ex-Zurich Insurance CFO (Spain) | Founder of doppo | Fintech & Insurtech Scale-Up Specialist
Insurance finance & regulation
Dr. Dandolo Flumini
Original developer of Mira technology | PhD Math & Computer Science | ZHAW Researcher
Core logic engine & research
Bassil Eid
Serial Founder & CFO | Web3, Fintech & Accounting Innovator | Strategic Finance & Growth Specialist
Fintech go-to-market & finance
Partners & Backers
Supported by Switzerland's innovation ecosystem. Visit our Trust Center
Yarowa AG
Strategic investor and partner. Swiss InsurTech platform with direct access to insurer distribution and enterprise relationships.
ZHAW
Zurich University of Applied Sciences. Research partnership on logic extraction. Home of True Aim technology's original development.
Innosuisse
Switzerland's official innovation agency. Non-dilutive grant recipient. National-level validation of our research and technology.
Join Us in Transforming Claims
Whether you're an insurer looking to automate claims or a professional interested in joining our team, we'd love to hear from you.